Below are some examples of work completed during the course of my role as Digital Media Instructor/Multimedia Technologist at the University of Waterloo Stratford Campus, August 2012-April 2017.
1. #12DaysOfGBDA - Twelve Days of GBDA
This campaign was an undergraduate recruiting tool posted through Instagram first, and then to Twitter and Facebook.
2. #GBDAO15 - GBDA Orientation 2015
Every year the incoming undergraduate class attends a day of orientation at the Stratford Campus. The theme for 2015 was Spy Academy.
3. #GDCStratford - Game Design Camp - Stratford
In February 2016, the Stratford Campus hosted a camp to students and community members interested in game design.
Social media from the event was aggregated using Storify.
Social media campaigns.
1. Tom Jenkins video project
I was the project manager and director for a video with Tom Jenkins, Chairman
of the Board at OpenText, focusing on the topic of innovation. This is a teaser video that was published for the Canada 150 anniversary.
2. Starry Night
Starry Night was created as a wall design for the 2016 President’s Holiday dinner.
3. Student Spotlight
In 2014, I developed a series, Student Spotlight, for the campus blog, to highlight undergraduate students in the GBDA program. Students were chosen based on recommendations from faculty and staff. The Spotlight series was used to help promote the program and the campus.
4. Instagram takeover
In 2015 I started an Instagram takeover campaign for our undergraduate and graduate students in an effort to share the everyday lives of the students.
Examples of promotional content, video content, and human interest content.
Game Design Camp - Stratford
In February 2016 the Stratford Campus hosted a camp for students interested in game design. The link below shows the creative brief/marketing plan and summary.
Campaign brief and summary report of analytics.
1. The University of Waterloo Stratford Campus main website
The University of Waterloo uses the content management system Drupal. I was responsible for converting the previous Stratford Campus website that was developed in-house and locally hosted, into the Drupal template. Over the course of my time at the Stratford Campus, I was the website administrator, content creator, editor, and designer. In the fall of 2016, I transferred the site into the new responsive template.
2. The University of Waterloo Stratford Campus Newsletter website
The Stratford Campus publishes a newsletter three times a year. In fall 2015 I converted the newsletter to the publications template within the CMS. I was site administrator, content creator, editor and designer.
3. The University of Waterloo Global Business and Digital Arts undergraduate and Digital Experience Innovation graduate program splash pages
In the summer of 2016 I worked with the Recruitment and Admissions Manager and a student intern to design and develop individual landing/splash pages for the Stratford Campus programs. The sites were launched in the fall of 2016. In early 2017, I worked with a student worker to revise the content on the pages.
I was the project manager, site administrator and editor of the sites.
- https://uwaterloo.ca/global-business-digital-arts/ - page is no longer active
- https://uwaterloo.ca/digital-experience-innovation/ - page is no longer active